2019-01-18
旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)是指旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)业者(zhe)通(tong)过开发、利用(yong)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)资源(yuan)提供(gong)给旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)的(de)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)吸(xi)引物(wu)与服务(wu)的(de)组合。从(cong)(cong)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)的(de)目(mu)的(de)地(di)(di)角度(du)(du)出发，旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)是指旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)经(jing)营者(zhe)凭借着旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)吸(xi)引物(wu)、交(jiao)通(tong)和旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)设施， 向(xiang)旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)者(zhe)提供(gong)的(de)用(yong)以满足其旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)活(huo)动需求(qiu)的(de)全部服务(wu)。国(guo)家旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)局(ju)1999年将旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)分为五种类型：观(guan)光旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)（自(zi)然风光、名胜古(gu)迹、城市风光等(deng)），度(du)(du)假旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)（海滨、山地(di)(di)、温泉(quan)、乡(xiang)村、野(ye)营等(deng)），专项旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)（文(wen)化(hua)、商务(wu)、体(ti)育健身、业务(wu)等(deng)），生态旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)和旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)安全用(yong)品(pin)(pin)。 从(cong)(cong)消费流(liu)程看，交(jiao)通(tong)工具、酒(jiu)店(dian)、餐饮、目(mu)的(de)地(di)(di)是旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)产(chan)(chan)品(pin)(pin)差异化(hua)的(de)四个维(wei)度(du)(du)，国(guo)家旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)局(ju)副局(ju)长(zhang)吴(wu)文(wen)学指出2013年中(zhong)国(guo)实现旅(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)总收入2.95万亿(yi)元，同比增长(zhang)14%。
